This is an interesting development from Primark. As a business Primark was hit particularly hard by the Covid-19 lockdown measures due to its lack of online offering.
Nevertheless, as lockdown eased, it remain committed to its proposition, confident the consumers would return.
Now, with the launch of its recycling initiative, Primark has shown not only a strong commitment to its proposition and customer expectations, but also a long term view that sustainability and minimising the environmental impact of their business remain relevant. This may be particularly relevant to Primark's traditionally younger, and some may say socially conscious consumers.
A clear demonstration that it's good business to be a 'good' business.
“We know people don’t always find it easy to recycle their clothes, textiles and shoes. And we know people have had big clearouts during lockdown. Now is the perfect time to be launching our in-store recycling programme, making it convenient for customers to give a second life to items from their wardrobe that they no longer need. This will reduce waste going to landfill and help our customers to help the environment. With the profits going to Unicef’s important childhood education programmes, we are also supporting our global charity partner in their work.”